lotsroad.com Privacy Policy

We appreciate your visit to our website and thank you for your interest in our company, our products and our web pages.

For the purpose of the Data Protection Act 1998, the data controllers are registered as Auction House Services, T/A Lots Road Auctions, 30 Percy Street, London, W1T 2DB, with the principal premises at 71 Lots Road, London, SW10 0RN. This privacy policy has been compiled to better serve those who are concerned with how their Personal Information is being used. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personal Information. By using this Web site, you agree to be bound by the terms of this Privacy Policy. If you do not accept these terms, you are directed to discontinue accessing or otherwise using the Web site or any materials obtained from it.

What personal information do we collect from the people that visit our blog, website, register online or transact business in-house?

When registering online and bidding, you will be asked for your name, email address, mailing address, phone number or other details to help you with your experience and ensure that we can communicate with you in regard of your business transactions with us.

When do we collect information?

We collect information from you when you register on our site, place bids, subscribe to a newsletter, accept our website cookies or otherwise enter information on our site. We may also collect and retain information if we have received correspondence from you. We may also ask you to complete surveys that we use for research purposes although you do not have to respond to them.

How do we use your information?

We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication or use certain other site features in the following ways:
      • To personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested
      • To improve our website in order to better serve you
      • To allow us to better service you in responding to your customer service requests
      • To quickly process your transactions
      • To ask for ratings and reviews of services or products

How do we protect your information?

All information you provide to us is stored on our secure, dedicated server.  Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible. We use regular Malware Scanning and are fully PCI DSS compliant. Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. Where we have provided you (or where you have chosen) a password, user ID or PIN which enables you to access certain parts of our site, you are responsible for keeping this information confidential. We ask you not to share a password, user ID or PIN with anyone. In addition, all sensitive information you supply is encrypted via Secure Socket Layer (SSL) technology. We use Microsoft 365 to encrypt and protect email traffic. We will also monitor any emails sent to us, including file attachments, for viruses or malicious software. Please be aware that you have a responsibility to ensure that any email you send is within the bounds of the law.

We urge you to keep your password in a safe place and not to divulge it to anyone. Also remember to sign off your account and close your browser window when you have finished your visit. This ensures that others cannot access your account, especially if you are sharing a computer with someone else or using a computer in a public place. 

Do we use 'cookies'?

Yes. Cookies are small files that a site or its service provider transfers to your computer's hard drive through your Web browser (if you allow) that enables the site's or service provider's systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your bidding profile. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf.

If you turn cookies off, some of the features that make your site experience more efficient may not function properly, but this won’t affect the user's experience.

Third-party disclosure

We do not sell, trade, or otherwise transfer to outside parties your Personal Information.

Third-party links

We provide links to the sites and services of our partners, suppliers, charities, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. 


Google, as a third-party vendor, uses cookies to serve ads on our site. Google's use of the DART cookie enables it to serve ads to our users based on previous visits to our site and other sites on the Internet. Users may opt-out of the use of the DART cookie by visiting the Google Ad and Content Network privacy policy.

We have implemented the following:

Demographics and Interests Reporting
We, along with third-party vendors such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.

Opting out:
Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add on.

In the event of suspected data breach

We will take the following responsive action, should a data breach occur:

We will notify you via email, telephone or post, whichever is the quickest option, within one business day

We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.

Privacy and Electronic Communications Regulations 2003 (PECR)
The Privacy and Electronic Communications Regulations 2003 (PECR) sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address in order to:

Send information, respond to inquiries, and/or other requests or questions

Process bids/consignments and to send information and updates pertaining to bids/consignments

Send you additional information related to your product and/or service

Market to our mailing list or continue to send emails to our clients after the original transaction has occurred

To be in accordance with PECR and GDPR, we agree to the following:

Not use false or misleading subjects or email addresses

Identify the message as an advertisement in some reasonable way

Include the physical address of our business or site headquarters

Honour opt-out/unsubscribe requests quickly

Allow users to unsubscribe by using the link at the bottom of each email

If at any time you would like to unsubscribe from receiving future emails, you can email us at marketing@lotsroad.com

We will take all steps reasonably necessary and within our reasonable control to ensure that where we act as data controller that your data is treated securely and in accordance with this Privacy Policy

The transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Contacting Us

If there are any questions regarding this privacy policy, you may contact us using the information below.

We are happy to provide you with details of the Personal Information which we process about you. We will require proof of identity from you prior to disclosing such information and will charge a small administration fee of £10 in relation to any such requests. Please direct any such request by post to the address below


Lots Road Auctions
Unit 9 The Piper Centre
020 7376 6800







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